Pricing

No tariff hidden
behind a call.

Every price is on this page. Monthly, no contract, cancel any time. The walkthrough is to work out what you actually need — not to find out what you'll pay.

Loyalty
£39/mo
£99 setup, first month included
plus 8p per text
  • QR sign-up and printed counter signs
  • Stamps, rewards and reward codes by text
  • Automatic win-backs for quiet customers
  • One Google review ask per customer
  • Owner dashboard with recovered revenue
Book a walkthrough
AI Reception
£50/mo
£99 setup, first month included
plus call and message usage
  • Answers calls in your shop's voice
  • Missed-call text-back in seconds
  • Facebook, Instagram and SMS in one inbox
  • Books into your real availability
  • WhatsApp for £10/mo more
Book a walkthrough
Websites
£20/mo
£99 build fee, first month included
hosting and changes included
  • Fast, mobile-first, built in days
  • Tap to book and tap to call
  • Structured for Google and local search
  • Your reviews and loyalty QR built in
  • Changes done for you, no extra charge
Book a walkthrough
Growth
£399/mo
£99 setup, first month included
directory listings priced separately
  • Google profile optimised and posted to weekly
  • Reviews requested, and answered in your voice
  • Local ranking tracked on a monthly heatmap
  • Facebook, Instagram and LinkedIn content posted
  • Reported on plainly — no ranking promises
What it covers
Best value
LumiDesk Complete
£450/mo
£200 setup, first month included
all four products, one bill
  • Everything above, working together
  • Saves £58 a month against buying separately
  • £196 less to set up
  • One bill, one place to ring
  • Same monthly terms — cancel any time
Get Complete
Bought separately
£508/mo
£396 to set up
the same four products
  • £399 + £39 + £20 + £50 a month
  • Four separate setup fees
  • Complete saves £58/mo and £196 up front
See the maths

Prices exclude VAT where applicable. Text and call usage is billed on what you actually send — itemised, never estimated. A typical salon sends around 480 texts a month, which is about £38.

Is it worth it

One recovered visit a month covers most of the bill.

This is arithmetic, not a forecast. Multiply your own average spend by the customers who came back after a reminder — the dashboard counts that number for real, from day one.

Your trade Average spend 20 recovered visits Loyalty costs
Café£12£240£39 + texts
Barber£18£360£39 + texts
Salon£45£900£39 + texts
Aesthetics clinic£70£1,400£39 + texts

Twenty is an illustration, not a promise — your real number depends on how many customers you have and how long they've been away. What we do promise is that the dashboard only counts a recovered visit when someone genuinely went quiet, got a reminder, and came back.

FAQ

Pricing questions

Is there a contract?

No. Everything is monthly and you can cancel any time. We'd rather earn the next month than trap you in twelve.

Why a setup fee?

Because we set it up rather than handing you a login. Your reward, your wording, your number, your Google listing, your printed signs — done before you start, not left as homework. It also covers your first month: you pay the setup today, and your first monthly charge comes 30 days later.

What does a text actually cost?

8p a text. A message longer than 160 characters counts as two, and the system warns you before it sends one. That's roughly double what it costs us, which is how the system pays for itself. It's itemised on your bill and you only pay for texts that reached a customer who opted in.

Can I start with one product and add others?

That's the normal way to do it. Start with whatever hurts most. If you add the rest within 30 days you can move onto Complete pricing.

Do you charge for support?

No. Support and changes are in the monthly price.

Are you VAT registered?

Not currently. If that changes, prices shown here will be updated and you'll be told before it affects a bill.

Not sure which one you need?

Twenty minutes and an honest answer — including 'none of these yet' if that's the truth.